A friend recently started putting together a website for his consulting work but struggled to decide how the pages should look. We realized he had not yet organized the information he wanted visitors to read. Thinking about a web design and development agency, I learned that planning the content first can help determine the right page structure, navigation, and calls to action. It also reduces the chance of redesigning sections later because important details were overlooked. A good website should serve its purpose before worrying about decoration. Do you usually plan the content first or choose the design before writing anything?