The ClickStopper Traffic Protection helps organisations protect their ad campaigns through identifying invalid clicks, filtering suspicious users and optimising traffic. With the use of advanced traffic monitoring instruments, the ClickStopper system helps detect negative factors, including bots, invalid clicks, and poor-quality traffic, thus leading to wasting budget on advertisements. The ClickStopper system provides information about user behaviour, which helps make decisions concerning ad campaigns. Ad traffic protection may be helpful for organisations, as they may reduce costs and improve accuracy of their campaigns.